Benefits of Having Responsive Design for Your Website

Responsive design refers to a web development services method that produces a site or system that responds to the magnitude of a user’s screen. Responsive design will better your visitor’s browsing experience by forming a flexible and responsive web page, enhanced for the device that is retrieving it. Growing use of the internet and propagation of websites on mobile devices and tablets has been the driving force behindhand this development.

What is Responsive Web Design?

Responsive design is a web development method that makes your website or system that responds to the size of a user’s screen. Responsive design will enhance a user’s browsing experience by making a flexible and responsive web page, enhanced for the device that is accessing it.

There has been a distinctive audience shift to mobile browsing and responsive design signifies the simplest way to spread users across multiple devices and gives a seamless user experience.

Growing your reach to mobile and tablet users

Increasing use of the internet and spread of web applications on mobile and tablet devices has become the directing force behind this development. Conventionally users used to be re-directed to a device explicit site (e.g. mobile), but after the evolution of responsive design one site can be instigated across devices.

Grow sales and conversion rates 

Additional advantage of responsive design website is that the user has a great website experience as there is no requisite for redirection, using standardized Style Sheets (CSS) through devices and united design method will also create a reliable look and feel. Reliable user experience will have an optimistic influence on your conversion rates as people are acquainted with navigation and site use through devices. Responsive design websites remove some of the obstacles that having numerous sites can present, i.e. in performance, functionality, and consistent look and feel.  

Unite your analytics and reporting

A sole responsive website means that you don’t have to trail user journeys any longer, funnels and redirections, conversion paths, between your sites. Website analytics tools such as Google Analytics are now enhanced to handle many devices and responsive reporting. All of your following and analytics will stay to function and be condensed into a sole report, letting for convenient monitoring and analysis. 

Enhance your visibility in search engines 

Responsive Design means that you can handle one website with a sole set of hypertext links; therefore decreasing the time spent keeping your site. This lets you to emphasize on link outreach with a combined Search Engine Optimisation (SEO) strategy. SEO campaigns can be time taking and expensive, but by making a responsive website, all of your endeavors can be concentrated on a single site, with combined strategy and tactics through devices.

Content is essential in SEO, good quality content that is frequently released advances your search engine ranking page ranking, so a further benefit of responsive design is that fewer resources can be unused in low-level replica of content across websites, the content requirement only be applied to a single site, enhancing your chances or a greater search engine ranking.

Moreover, Google suggest (Byte9 analytics can ratify) that mobile optimized, responsive websites are presenting importantly in localized search results. This is obviously of huge prominence to high street and online retailers, among other growing mobile use cases.

Save time & cost on mobile development

A chief benefit of accepting a responsive design is that it consumes less time than creating an extra stand-alone mobile website, which has been the outdated approach. Testing through a number of websites also upsurges your development, support and upkeep overhead. As styles are re-used and enhanced by device uniform testing practices can also be used.

Save time and cost on site management 

Customers will also find it much convenient and less time taking to manage and maintain a single website, with much less content to manage. Moreover, a single administrative interface can effortlessly be optimized, using design and workflow tools to manage the right content, or site templates that are being taken into use for different devices. 

Improve user's offline browsing experience

Responsive design lets site owners to convey quality content to viewers across devices, the offline browsing competences of HTML5 mean that websites can be effortlessly retrieved ‘on the go’. As HTML5 allowed tablets and smart phones multiply this will become progressively significant.  Email newsletters, and content limited in hybrid HTML5 web applications will progressively be consumed on the move and in the nonappearance of an internet connection.

Conclusion

Responsive design lets you to stay ahead of the trend. As the request for media rich mobile internet and applications is burgeoning, numerous important implications must be taken into consideration; development and maintenance prices, visibility in search engines and higher conversion rates. It is these features joint with a unified method to design that will be helpful for all stakeholders.