Responsive
design refers to a web development services
method that produces a site or system that responds to the magnitude of a
user’s screen. Responsive design will better your visitor’s browsing experience
by forming a flexible and responsive web page, enhanced for the device that is retrieving
it. Growing use of the internet and propagation of websites on mobile devices
and tablets has been the driving force behindhand this development.
What is Responsive Web Design?
Responsive design is a
web development method that makes your website or system that responds to the
size of a user’s screen. Responsive design will enhance a user’s browsing
experience by making a flexible and responsive web page, enhanced for the
device that is accessing it.
There has been a distinctive
audience shift to mobile browsing and responsive design signifies the simplest
way to spread users across multiple devices and gives a seamless user
experience.
Growing
your reach to mobile and tablet users
Increasing use of the
internet and spread of web applications on mobile and tablet devices has become
the directing force behind this development. Conventionally users used to
be re-directed to a device explicit site (e.g. mobile), but after the evolution
of responsive design one site can be instigated across devices.
Grow sales and conversion rates
Additional advantage
of responsive design website is that
the user has a great website experience as there is no requisite for
redirection, using standardized Style Sheets (CSS) through devices and united
design method will also create a reliable look and feel. Reliable user
experience will have an optimistic influence on your conversion rates as people
are acquainted with navigation and site use through devices. Responsive design websites
remove some of the obstacles that having numerous sites can present, i.e. in
performance, functionality, and consistent look and feel.
Unite your analytics and reporting
A sole responsive website
means that you don’t have to trail user journeys any longer, funnels and
redirections, conversion paths, between your sites. Website analytics tools
such as Google Analytics are now enhanced to handle many devices and responsive
reporting. All of your following and analytics will stay to function and be
condensed into a sole report, letting for convenient monitoring and
analysis.
Enhance your visibility in search engines
Responsive Design
means that you can handle one website with a sole set of hypertext links;
therefore decreasing the time spent keeping your site. This lets you to emphasize
on link outreach with a combined Search Engine Optimisation (SEO) strategy. SEO
campaigns can be time taking and expensive, but by making a responsive website,
all of your endeavors can be concentrated on a single site, with combined
strategy and tactics through devices.
Content is essential
in SEO, good quality content that is frequently released advances your search
engine ranking page ranking, so a further benefit of responsive design is that
fewer resources can be unused in low-level replica of content across websites,
the content requirement only be applied to a single site, enhancing your
chances or a greater search engine ranking.
Moreover, Google
suggest (Byte9 analytics can ratify) that mobile optimized, responsive websites
are presenting importantly in localized search results. This is obviously of
huge prominence to high street and online retailers, among other growing mobile
use cases.
Save time & cost on mobile development
A chief benefit of accepting
a responsive design is that it consumes less time than creating an extra
stand-alone mobile website, which has been the outdated approach. Testing through
a number of websites also upsurges your development, support and upkeep
overhead. As styles are re-used and enhanced by device uniform testing practices
can also be used.
Save time and cost on site management
Customers will also
find it much convenient and less time taking to manage and maintain a single
website, with much less content to manage. Moreover, a single
administrative interface can effortlessly be optimized, using design and
workflow tools to manage the right content, or site templates that are being
taken into use for different devices.
Improve user's offline browsing experience
Responsive design lets
site owners to convey quality content to viewers across devices, the offline
browsing competences of HTML5 mean that websites can be effortlessly retrieved
‘on the go’. As HTML5 allowed tablets and smart phones multiply this will
become progressively significant. Email newsletters, and content limited in
hybrid HTML5 web applications will progressively be consumed on the move and in
the nonappearance of an internet connection.
Conclusion
Responsive design lets you
to stay ahead of the trend. As the request for media rich mobile internet and
applications is burgeoning, numerous important implications must be taken into consideration;
development and maintenance prices, visibility in search engines and higher
conversion rates. It is these features joint with a unified method to design
that will be helpful for all stakeholders.
